A renowned luxury expedition cruise company embarked on an ambitious digital transformation journey to elevate the cruise experience for their discerning travelers. Partnering with Gangverk, the cruise line sought to create a seamless and immersive online presence that matched the world-class quality of their expeditions. Through cutting-edge technology and user-centric design, this collaboration ushered in a new era of digital innovation for the luxury expedition travel industry.
Luxury Cruise Innovation: A Luxury Expedition Cruise Digital Transformation
Elevating the Expedition Travel Experience with Digital Innovation
Integrated MarTech Stack for Seamless Customer Journey
Gangverk implemented an integrated MarTech stack using Segment, Amplitude, FullStory and Optimizely, ensuring a smooth and personalized customer journey for the luxury expedition cruise passengers.
New Tech Stack and Design System for Enhanced UX
The digital transformation included a new tech stack using Contentful, Bynder, Vercel and Algolia alongside a design language system, thereby enhancing user experiences across the cruise line's digital realm.
Migrating to Seaware Reservation System
Gangverk facilitated migration from a dated AS400 system to the advanced Seaware reservation system, streamlining the booking process for the cruise travelers.
Interactive Itinerary Pages and MapBox Integration
Gangverk developed 100+ interactive itinerary pages with MapBox integration, offering immersive digital experiences that depicted the cruise line's attractive destinations.
Strategic UX Research and Product Consulting
Gangverk used extensive UX research and product consulting to transform digital experiences, ensuring meticulous designs that meet the cruise line's clientele's high expectations.
In our mission to revamp the digital experience for this expedition cruise provider, a multitude of cutting-edge technology partners and services were harnessed. Our collaborative approach focused on leveraging the best tools in the market, ensuring scalability, security, and a seamless customer journey.
Amazon Web Services (AWS): A Foundation for Digital Excellence
AWS services formed the backbone of our digital infrastructure, offering a secure, scalable, and high-performing environment.
- AWS Simple Storage Service (S3)Provides scalable object storage for data backup, archival, and analytics for digital assets.
- AWS GlueA serverless data integration service that makes it easy to discover, prepare, and combine data for analytics and application development.
- AWS Relational Database Service (RDS)Powers complex, data-driven applications, ensuring durability, scalability, and easy management of database instances.
- AWS Elastic Kubernetes Service (EKS)Provides a managed Kubernetes service, enabling our team to run and scale containerized applications with ease.
- AWS Elastic Container Registry (ECR)Hosts our Docker container images in a highly scalable and secure environment.
- AWS LambdaPowers serverless applications, facilitating automated bidding, notifications, and other event-driven functionalities.
- AWS Virtual Private Cloud (VPC)Allows for the provisioning of a logically isolated section of AWS Cloud, where we can launch AWS resources in a virtual network designed to scale.
- AWS Database Migration Service (DMS)Enables seamless migration of various database formats to AWS, facilitating secure and continuous data replication with minimal downtime.
- AWS Lake FormationSimplifies the process of setting up a secure data lake, allowing you to collect, catalog, and clean data efficiently across various sources.
- AWS AppFlowA fully managed integration service that allows secure data transfer between AWS services and third-party SaaS applications without coding.
- AWS AthenaAn interactive query service that makes it easy to analyze data in Amazon S3 using standard SQL, with no server setup required.
- AWS Systems Manager (SSM)A unified interface to automate the operational management of your AWS and on-premises resources, enhancing security and compliance.
- AWS Elastic Compute Cloud (EC2)Provides scalable computing capacity in the Amazon Web Services cloud, allowing you to use virtual servers (instances) according to your needs.
- AWS OpenSearch ServiceA managed service for deploying, operating, and scaling OpenSearch, an open-source search and analytics suite, formerly known as Elasticsearch.
- AWS FSxProvides fully managed third-party file systems with native compatibility and feature sets for a variety of workloads.
Enriching Customer Experiences with MarTech Innovations
Our selection of MarTech solutions was strategic, aimed at crafting a personalized and engaging customer journey.
- Twilio SegmentProvides a customer data platform to collect, unify, and connect your user data across multiple platforms for enhanced analytics and personalized customer experiences.
- AmplitudeAn analytics service that delivers powerful insights into user behaviors and helps optimize product experiences.
- FullStoryA digital experience platform, capturing and storing user interaction data for insights into user journeys and website/mobile app performance.
- OptimizelyAn experimentation platform that enables businesses to conduct A/B testing and personalize the user experience at scale.
- ContentfulA content management system that facilitates the creation, management, and distribution of content across digital channels.
- BynderA digital asset management solution that streamlines the organization and distribution of a company’s digital assets.
- VercelA cloud platform for static sites and Serverless Functions that enables developers to deploy sites with speed and efficiency.
- AlgoliaA powerful and scalable search and discovery API designed to create fast and relevant search experiences.
Advanced Booking System
In the core of our system lays the advanced booking system - Versonix Seaware, enhancing booking processes and offering a seamless path from exploration to booking, mirroring the ease and excitement of embarking on an expedition.
- Versonix SeawareA comprehensive reservation system tailored for the cruise and travel industry, streamlining booking and operational processes.
The luxury expedition cruise's digital transformation spearheaded by Gangverk exemplifies the power of innovation in the industry. By seamlessly integrating cutting-edge technology, engaging digital experiences and a customer-centric approach, this collaboration has set a new standard for how luxury cruise brands can captivate and delight their travelers throughout the entire journey from initial inspiration to cherished memories.